Move to Callisto Campaign

This project was a challenge in itself, taking one design and resizing it to fit multiple sizes for Instagram graphics as well as a design for a t-shirt. The Callisto campaign was designed entirely in Adobe Illustrator, with the t-shirt designed in Photoshop. I had to convince viewers to move to a different planet or moon in the solar system, also coming up with a creative motto to pull a viewer in. Callisto is a moon of Jupiter with a story tied to it. According to Greek mythology, Callisto was a nymph who was attacked by Hera and Artemis, turned into a bear, and her body was placed in the sky to create Ursa Major, hence the constellation on the graphic. In making a graphic for Callisto, I learned that consistency can sometimes give a cleaner look than variety. This project received a ton of positive feedback from both faculty and students