BookWise

BookWise is a college textbook exchange app my friend and I had to make for a marketing course. My job was to make sure we had a brand, so I designed a logo and chose the colors to make it visually appealing. The logo is an owl with a graduation cap on reading a book. The eyes are a B laying on its side and the book has a hidden W in it. The owl with a cap is meant to symbolize scholarliness and wisdom as well as the blues and purples. The branding received a ton of positive feedback from faculty and students alike